ERP Solution for Sales and Marketing Lead

Optimize performance and drive revenue

Acumatica’s combined ERP and CRM platform delivers real-time, anywhere access to insights about your team, a 360-degree view of customers, and actionable insights into your bottom line to turn opportunity into revenue faster.

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Business management software that keeps the pipeline full and conversions high

VP of Sales, Marketing Director, Sales and Marketing Manager

Sales and marketing leaders are directly responsible for driving company revenue. As such, they must make the most of the time and talent they have. In addition, they need to quickly assess how teams are performing across the entire product line and a wide range of initiatives. Customer relationship management (CRM) was built into Acumatica’s Cloud ERP platform from the beginning. Embedded CRM empowers leaders with real-time insights into sales and marketing performance and customer behaviors, so they can know what investments are paying off and why. Acumatica also makes it easy to automate manual sales processes so the team can be more efficient both at the office or in the field. Marketing and sales teams need real-time information to generate leads and close more business.

Key KPIs for Sales & Marketing Leaders to Monitor

  1. Prospect to opportunity conversion
  2. % opportunities closed
  3. Average % discounting
  4. Revenue/salesperson
  5. Profitability/salesperson
  6. Revenue/region
  7. Profitability/region
  8. Fastest moving items
  9. Marketing campaign results (# of leads)