• Too many of our partners are running into situations where they are overwhelmed with things that need to be done.  Need to clean up old accounts, or balance a checkbook that someone let get WAY out of control.  How about that recent new hire that walked in to find all “standard” processes are not being […]

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  • We’re very excited to announce the launch of our new brand and company website www.caidynamics.com. As a technology and Microsoft Dynamics leader, it was important for us to apply the same principals we share with our clients to constantly evaluate their needs and seek the most effective solutions based on their unique business and budget.  […]

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  • “Give Me 5 Starter” – if you are looking for the rich functionality included in the Starter Pack – Starter Pack plus 2 Full Users, a total of 5 users, for $4000 “Give Me 5 + 2 Extended” – if you need the entire functionality set available in the product – ​Starter Pack plus Extended […]

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  • The next webinar in our series is Thursday July 24th, featuring Liaison Messenger EDD Liaison Messenger EDD is a truly customizable Outbound Document Management System that automates business form and report distribution using your existing report writer, SSRS, and/or Crystal Reports and existing print procedures. Assembly and fulfillment – send the right documents to the […]

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  • Join us for a webinar on May 23, 2014 at 2:00 PM EDT. Register now! In today’s environment, businesses of every size need to process and analyze higher volumes of data, more quickly and accurately in order to make better decisions. High performance, enterprise-quality Corporate Performance Management (CPM) is opening the door to providing more […]

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  • If your current business solution is starting to present more challenges than benefits – Microsoft Dynamics may be just what you’ve been looking for. It’s a powerful business solution with connected, personalized tools that help make your people more proactive and productive. What’s more, making the transition may be easier than you expect. 5 ways […]

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  • Your Reputation is Important Online as Well as Offline—Are You Managing Both?

    Your reputation and your company’s reputation are important. When people talk about you or your company, depending on what’s being said, it can have either a helpful or a damaging effect. In the online world this can be even more challenging, as the proliferation of websites and social media tools make monitoring these comments more difficult to do. Here are some tools to help you make sense out of the sea of information — so you can keep track of and manage what’s being said about you or your business. Besides your own eyes and ears, there are plenty of tools — for free or for a price — available to help you monitor your presence online. The simplest of these is your familiar search engines such as Google or Bing . By simply searching online, you can find where your name or your company’s name appears in various websites. With Google in particular, you can set up “alerts” which will email you when a specific word or term appears in their website index. What words or terms should you use? Start with your name, or your company name, then try the name of your products and/or services, and maybe even the names of your employees, directors, and other stakeholders. It might also be helpful to search for the competition as well. As results come in you can refine your search by expanding or narrowing the scope of terms you would like to search or be alerted on. If you want to be able to search across all different search engines and not just one or two, you can use Monitor This . Next you can use specialized website or social media monitoring tools to search only specific sites or services as opposed to the entire Internet. One example is Greplin , which allows you to search all of your accounts or accounts that you own. This is very helpful to be able to execute highly filtered searches on specific information in your Facebook, Twitter, or LinkedIn accounts, or your blog. Another option is Rollyo , which allows you to set up your own specialized search engines that cull content from public or open websites of your choosing. Other more generalized tools include RSS feed readers—which allow you to consume news or information feeds from news sites or blogs. Examples include Newsgator.com , Bloglines.com , Google Reader or Pluck.com . Other generalized tools include those that monitor specific newsgroups or message boards like BoardReader.com , ForumFind.com , Big-Boards.com , BoardTracker.com , iVillage , Yahoo Message Boards , and MSN Money . Still others track changes to content of specific sites ( Copernic Tracker , Website Watcher and WatchThatPage.com ), as well as their domain information ( DomainTools. com and BetterWhois.com ). The really interesting new services actually give you an explicit idea of the status of your reputation — especially if you are a relatively well known name or your business has an established brand. In this category are sites like Amplicate , which monitors general feelings or impressions about brands, businesses, or services; Klout , which tries to measure the influence of individuals based on their social interactions; and SendLove.to , which focuses on celebrities and media personalities. There are literally dozens more tools you can use to monitor and manage your reputation online. To find out more, a great resource is here at the Duct Tape Marketing blog . If you have any additional suggestions, feel free to let us know!

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